Preview Mode Links will not work in preview mode

The Story of a Brand

Aug 30, 2021

**This episode is brought to you by MuteSix, Repeat, and CartText**


Today we have Steve Lee, Co-Founder, and CEO of Aura Health, a self-care brand.

Steve built this brand with his brother Daniel because he witnessed their mother's struggle with mental health. The idea behind Aura Health was to combine the power of mindfulness, machine learning, and AI to create effective self-care that works.

In the current environment, thousands of therapists and coaches restrict themselves to offline, one-on-one sessions only. So, Steve decided to encourage therapists and coaches to become content creators. At Aura Health, these creators can upload their content, and the platform will recommend it to different people, who can then connect directly.

He talks about:

* Gratefulness
* Overview of the brand
* Uptick in pandemic
* What pushed them
* How was the early version of the thesis
* Coaching standpoint
* Involvement in mental health beforehand
* How to use the platform
* Visualizing application

Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand.

For more on Aura Health, visit:

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.



MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit:


This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit


This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit