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The Story of a Brand

Jun 22, 2023

This episode is brought to you by Sendlane.


Kara says, “We don't work with a type of company, we work with a type of person… The ones who want to grow on a revenue level, but the growth in the revenue is more of a means to an end, which is to have impact, create something, change something, improve something. Their business is a vehicle for them to fulfill a legacy or a destiny in their lives.”


Today, we interview Kara Redman, Founder & CEO of Backroom. Backroom is a brand strategy and performance marketing agency. 


They've helped both startup and global clients reposition, 3x growth, launch, exit, raise up to $9M in funding, build measurable brand equity, merge, acquire, and exit.


We discussed: 


* What she’s grateful for


* The finite nature of life (we get existential on this topic)


* Overview and origin of Backroom


* The foundational branding elements that every brand should do


* Building community and why it’s so hard


* Insights and advice for brands owners and founders


* What kinds of companies or individuals does Backroom work with?


* How they work with brands


* Are the needs of larger brands different from small or midsize brands


* Last words (this is deep)


* And so much more…


Join Ramon Vela and Kara Redman as we break down the inside story of Backroom on The Story of a Brand.


For more on Backroom, visit:


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This episode is brought to you by Sendlane.


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