Jan 14, 2025
In this episode of The Story of a Brand Show, I interview Cleo Davis-Urman, the founder of Barrière, about her groundbreaking innovation in the vitamin and wellness space.
Cleo shares her inspiring journey from working in luxury fashion to
reimagining how we take vitamins with her patented transdermal
patches. What started as a personal need has become a product
combining functionality, design, and self-expression, making
wellness accessible, stylish, and practical. From navigating
manufacturing hurdles to embracing customer feedback, her journey
is a masterclass in perseverance, innovation, and building a brand
with heart.
Key Moments to Look Out For:
* The Spark of Innovation: How Cleo's health challenges led her to
invent transdermal vitamin patches.
* Bridging Wellness and Style: Creating wearable "works of art"
that make health routines fun and expressive.
* Consumer-Centric Iteration: Leveraging customer feedback to
refine the product for accessibility and appeal.
* Overcoming Hurdles: Finding the right manufacturing partner and
perfecting the product over three years.
* Advice for Entrepreneurs: Patience, trust in the process, and not
letting fear of failure hold you back.
Join me, Ramon
Vela, in listening to the episode! You won’t want to miss this
inspiring story of resilience, creativity, and innovation.
For more on Barrière, visit: https://www.mybarriere.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer
lifetime value, expand into the US market, create an omnipresent
omnichannel footprint, optimize customer journeys, build brand
communities, and more. Visit the link above to learn
more.
Augmentum Media
- Influencer Marketing for Consumer Brands:
https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like
Xtendlife, Nourished, and Hunter & Gather share? They all outsource
their influencer marketing to the experts at Augmentum. Augmentum
is offering "The Story of a Brand Show" listeners a 30-minute
consulting session AND a personalized influencer strategy plan
built by their experts for you to implement either with them or
in-house. Visit the link above to learn more.