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The Story of a Brand

Aug 30, 2020

In the second part of this Feature, Co-Founders Lina Calabria and Andy Fallshaw at Bellroy, discuss becoming a certified B Corporation, the design of their products, and the importance of evolving. “Consistency doesn’t leave enough room for evolution” as Andy talks about in today’s episode as we break the belief of always having a “safety blanket.” 
One of the best ways to build a start-up brand is being prepared to always give-in to change in order to stay relevant with your commerce environment while also providing the consumer with quality. That’s just scratching the surface as we delve deep into the ins and outs of Bellroy. Here's their story. 
In part two, Lina & Andy discuss: Always align your values; Investing in materials that benefit the planet; Becoming a B Corp; Being a part of the B Corp community; About the products and the meaning behind the designs; The evolution of the Slim Sleeve; The safety blanket conspiracy; And so much more. 
Join us while Ramon Vela interviews Lina & Andy in Part 2 of this episode and listen to them share the inside story of a brand.
For more on Bellroy visit:
Fenix Commerce -
Retention Science -