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The Story of a Brand

Jan 25, 2020

In this special feature, we interview Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, a leading unisex fragrance brand started and founded by actress Kate Walsh.
In Part 1 of this episode, Melody discusses How the brand started from a breakup, How Kate Walsh was looking for a blend of a masculine fragrance with a feminine layer and could not find anything, Why the brand went on pause but was brought back by fans on social media, The brand moat around Boyfriend, The trend of men buying & demanding fragrances, Why they chose to make the brand genderless, Why it's important to be clean & vegan, and so much more.

Join us while Ramon Vela interviews Melody in Part 1 of this episode and listen to them share the inside story of a brand.
For more on Boyfriend visit:
Gorgias -
teelaunch -
Retention Science -