Sep 6, 2023
This episode is brought to you by Rebuy.
In today’s episode, we interview Anna Peck and Steve Ford, both
Co-Founders of Chia
Smash.
Chia Smash is a superfood jam that's good for you, your tastebuds &
the planet. No added sugar, packed with superfoods and made using
'imperfect' fruits.
In this episode, we discuss:
* What they’re grateful for
* Overview and origin story of the brand (and their meeting at
Blue Apron)
* What a summer job at seventeen taught Steve about
entrepreneurship
* The impact that upbringing and health were for Anna in starting
the brand
* Why Chia and what is it about Chia Smash that makes it different
from the rest
* How they overcame challenges in naming the product
* What activities worked for them in getting the product to
retailers
* Advice for other founders who are building a CPG brand
* Why it’s okay to not have everything figured out
* What to do when you have trouble with co-packers and
suppliers
* A breakdown of their product including their different
flavors
* What is upcycling and why do
they use it (plus how it is sustainable)
* And more…
Join Ramon
Vela, Anna Peck and Steve Ford as we break down the inside
story of Chia Smash on The
Story of a Brand.
For more on Chia Smash, visit: https://chiasmash.com/
Simply search for “The Story of a Brand” on your favorite podcast
player.
*
This episode is brought to you by Rebuy
Engine.
It’s easier than ever to set up an online store these days. But,
creating personalized shopping experiences for every customer?
That’s the hard part.
Using proprietary technology, industry-leading integrations, and
fully-customizable merchandising, Rebuy gives you the power to
create personalized experiences for every shopper.
Boost your order values, increase conversions, and accelerate your
business with Rebuy.
Visit https://www.rebuyengine.com/foundersparadiso
today for a no-credit card 21-day trial.