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The Story of a Brand

Sep 6, 2023

This episode is brought to you by Rebuy.

In today’s episode, we interview Anna Peck and Steve Ford, both Co-Founders of Chia Smash

Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits.

In this episode, we discuss: 

* What they’re grateful for

* Overview and origin story of the brand (and their meeting at Blue Apron)

* What a summer job at seventeen taught Steve about entrepreneurship

* The impact that upbringing and health were for Anna in starting the brand

* Why Chia and what is it about Chia Smash that makes it different from the rest

* How they overcame challenges in naming the product

* What activities worked for them in getting the product to retailers

* Advice for other founders who are building a CPG brand

* Why it’s okay to not have everything figured out

* What to do when you have trouble with co-packers and suppliers

* A breakdown of their product including their different flavors

* What is upcycling and why do they use it (plus how it is sustainable)

* And more… 

Join Ramon Vela, Anna Peck and Steve Ford as we break down the inside story of Chia Smash on The Story of a Brand.

For more on Chia Smash, visit:

Simply search for “The Story of a Brand” on your favorite podcast player.


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