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The Story of a Brand

Dec 20, 2019

In part 2 of this special episode, Kristen LaFrance, Head of Community & Growth for Churn Buster, the #1 tool for recovering failed payments and preventing involuntary churn for subscription e-commerce & SaaS brands, continue to share insights on how subscription businesses can use psychology to retain more customers. 
In Part 2, Kristen Breaks down each of the major subscription categories: Replenishment, Access, Curation; She breaks down the customer psychology for each category, and then she Breaks down the specific tactics to combat each challenge. 
Join us while Ramon Vela interviews Kristen in Part 1 of this episode and listen to her share the inside story of a brand.
For more on Churn Buster visit:
Gorgias -
teelaunch -
Retention Science -