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The Story of a Brand

Jun 13, 2023

This episode is brought to you by Sendlane.


Rose says, “Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?”


Today, we interview Rose Hamilton, Founder of Compass Rose Ventures. The Compass Rose Ventures team brings 20+ years of experience in growing consumer brands from concept to successful exits. 


They are dedicated to helping CPG founders and investors launch, optimize, and scale brands offering just the right balance of insight, experience, rigor and hands-on support.


We discussed: 


* What she’s grateful for
* Her origin story and background
* Her experience at Pet360 and Vitamin Shoppe
* The challenges that brands face today
* The cure for rising customer acquisition cost: Community
* Why she believes that founders need a “Fierce Bias Towards Action”
* Her advice for brand founders and operators
* Why strategy is about making the right choices
* Why the first thing she does when working with brands is a “Stress Test”
* Who she works and what that engagement looks like
* And so much more… 


Join Ramon Vela and Rose Hamilton as we break down the inside story of Compass Rose Ventures on The Story of a Brand.


For more on Compass Rose Ventures, visit:


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This episode is brought to you by Sendlane.


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