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The Story of a Brand

Sep 7, 2023

This episode is brought to you by SARAL & Tidio.

In today’s episode, we interview Curt Vander Meer, CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into “doing good, better” with the hope of leaving a positive and lasting ripple in their wake. 

They are on a mission to seed joy through abundant giving by donating 10% of net profits to impactful conservation organizations and initiatives. Since 2016, over $3,100,000 has been donated. 


* His Gratitude Story

* Mission-based brands have a magnetic force around them

* Why mission-based brands should focus on providing an exceptional customer experience

* How to keep the mission front and center with employees and customers

* Why do they name their chocolate bars based on the endangered animal and not the ingredients?

* How they use packaging to further the mission

* Conservation is hard work and why they donate 10% of profits to these organizations

* Curt describes the values of the company

* What is he most proud of about Endangered Species Chocolate?

* Is there a secret sauce to the longevity of a consumer brand?

* A breakdown of ingredients and products

* And so much more… 

Join Ramon Vela and Curt Vander Meer as we break down the inside story of Endangered Species Chocolate on The Story of a Brand.

For more on Endangered Species Chocolate, visit:

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