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The Story of a Brand

Jan 28, 2022

This episode is brought to you by Yotpo.


In part 1, we have Jordana Guimaraes, Co-Founder of Fashinnovation, a global platform that boosts innovation in the fashion industry.

Jordana, with her husband, started Fashinnovation with a mission to democratize the fashion industry. According to her, the industry, by and large, has ignored sustainability, inclusiveness, and innovation best practices found in other sectors. However, things are slowly changing for the better thanks to her Worldwide Talks 6th Edition, the world's biggest fashion and innovation event, held on February 3, 2022.

She never went to college, or neither has a background in fashion. But her purpose of inspiring and helping others has kept her going on this path. Jordana emphasizes staying open and allowing the mind to travel. To her, this practice has enabled her to find solutions.

She discusses:

* Gratefulness
* Overview of the brand
* Previous fashion innovation summit
* Approaching NASA, Formula One, Mark Cuban
* Ideas from different people
* What motivates her
* Her purpose in life
* Her Me Time practice
* Communication

Join Ramon Vela and Jordana Guimaraes as they break down the inside story on The Story of a Brand.

For more on Fashinnovation, visit:

For more on her book, “It Can Be You: Humanizing Homelessness” visit Amazon.

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