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The Story of a Brand

Sep 30, 2021

*This episode is brought to you by MuteSix, Repeat, and CartText**


“A very visual-oriented world,” that's how the world has changed, as per Kareem. In the second half, Kareem Clarence Lawrence, Founder and CEO of Film Gear Club, emphasizes video-based storytelling.

Kareem tells us that consumers are looking for the behind-the-scenes, vision, future, and value of a company that does well in video. The visual medium helps in making consumers more engaged. He focuses on being a value and tries to inspire other people.

The brand provides access to gear more affordably and solves the problem of finding filmmakers and videographers more consistent work. Kareem mentions a free trial option, loop, and even a community to join at Film Gear Club.

He talks about:

* Need for visual storytelling
* How to use the membership and get started
* Film Gear Club's job section
* Free trial

Join Ramon Vela and Kareem Clarence Lawrence as they break down the inside story on The Story of a Brand.

For more on Film Gear Club, visit:

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