Sep 26, 2023
This episode is brought to you by Saral and Vdriven.
In today’s episode, we interview Ryan Espi, Co-Founder &
CEO of First
Light Whiskey. First Light Whiskey is a smooth, coffee-flavored
whiskey that can be enjoyed neat, on ice, or mixed into your
favorite cocktail.
It’s made with naturally gluten-free 99% corn whiskey, real coffee
extract, and raw blue agave — crafted with love on the coast of
Southern California.
Highlights include:
* His Gratitude Story
* What his mentor taught him: “All Boats Rise.”
* What he took for granted about his parents
* Taking the Van Wilder path in college
* The lesson he learned from his design firm
* How did he get started with First Light, and why
* How his hobbies and passion make him a better version of
himself
* Deciding what type of company they wanted to build
* Overview and challenges of the alcohol industry
* Breaking down the First Light recipe
* Why they want people to have a First Light moment: How they named
the brand
* Internal challenges as a manager and leader
* Advice for founders
* Launching a D2C offer
* What he’s proud of about the brand
Join Ramon
Vela and Ryan Espi as we break down the inside story of First
Light Whiskey on The Story of a Brand.
For more on First Light Whiskey, visit: https://www.firstlightwhiskey.com/
Simply search for “The
Story of a Brand” on your favorite podcast player.
*
Today’s sponsors:
Vdriven - A Partner to
CPG brands:
https://www.vdriven.com/
Are unauthorized distributor deductions hurting your bottom line
and cash flow? Vdriven has recovered over $1 million in erroneous
deductions from distributors. Vdriven supports brands with
deduction management and an array of services to accelerate
sustainable growth. Schedule a call today.
SARAL - Your
Influencer Assistant Tool for Brands): https://www.getsaral.com/champions/ramon
SARAL is offering an exclusive 14-day free trial for my listeners.
They will also do a special strategy session to make sure you’re
set up for success. Go to my special link.