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The Story of a Brand

Sep 26, 2023

This episode is brought to you by Saral and Vdriven.

In today’s episode, we interview Ryan Espi, Co-Founder & CEO of First Light Whiskey. First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail.

It’s made with naturally gluten-free 99% corn whiskey, real coffee extract, and raw blue agave — crafted with love on the coast of Southern California.

Highlights include: 

* His Gratitude Story

* What his mentor taught him: “All Boats Rise.”

* What he took for granted about his parents

* Taking the Van Wilder path in college

* The lesson he learned from his design firm

* How did he get started with First Light, and why

* How his hobbies and passion make him a better version of himself

* Deciding what type of company they wanted to build

* Overview and challenges of the alcohol industry

* Breaking down the First Light recipe

* Why they want people to have a First Light moment: How they named the brand

* Internal challenges as a manager and leader

* Advice for founders

* Launching a D2C offer

* What he’s proud of about the brand

Join Ramon Vela and Ryan Espi as we break down the inside story of First Light Whiskey on The Story of a Brand.

For more on First Light Whiskey, visit:

Simply search for “The Story of a Brand” on your favorite podcast player.


Today’s sponsors:


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