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The Story of a Brand

Nov 27, 2023

This episode is brought to you by Tidio and SARAL.

In this episode, we interview Donna Spafford Letier, CEO and Co-Founder of Gardenuity, a company dedicated to making gardening accessible to everyone and promoting well-being.

Gardenuity offers various garden kits on its website and provides wellness programs that incorporate gardening experiences. We also explored the importance of self-care, and Donna discussed the need for self-care as an entrepreneur, mother, and wife.



- We discuss gratitude and positive reframing

- Why we should separate our personal life from business when facing challenges

- How they recognized the lack of customization in gardening and developed technology for personalized planting choices

- Exploring the increased interest in gardening during the pandemic and its wellness benefits

- How Gardenuity offers wellness programs using gardening experiences and various garden kits on its website

- Donna highlights the connection between gardening and reduced anxiety and depression

- The benefits of Gardenuity's approach to promoting well-being through gardening experiences

-  How gardening and entrepreneurship are similar

- Advice for other founders

- Advice for those going through a difficult time

- And so much more… 

Join Ramon Vela and Donna Spafford Letier as we break down the inside story of Gardenuity on The Story of a Brand.

For more on Gardenuity, visit:

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