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The Story of a Brand

Jul 29, 2020

In the second half of this feature Ann Keltz, Co-Founder of Goal Five goes into detail about the exponential growth of the company. She delicately discusses how Goal Five has thrived amidst the global pandemic. She recalls how a company retreat back in September of 2019 set into motion everything the company would need to thrive in 2020. She then explains the advantage of creating a team of leaders that are able to come together to achieve a common goal.

In part two of this episode Ann talks about How the public has responded to the brand; Which items have become “hero products” and why; How Goal Five is disrupting the sports apparel industry and innovating traditional products; How and why her brand has achieved massive success in a time of crisis; Why she believes the sporting goods industry is “crisis-proof”; What she considers to be the best advice for future founders, and more. 

Join us while Ramon Vela interviews Ann in Part 2 of this episode and listen to her share the inside story of their brand.

For more on Goal Five visit:

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