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The Story of a Brand


Mar 21, 2023

This episode is brought to you by Sendlane.

 

Brian says, “I just hope that [hair and color] could be the catalyst of a conversation that becomes a friendship that becomes more. Maybe it saves someone's life because they didn't feel alone that day.”

 

Today, we interview Brian O’Connor, Co-founder of Good Dye Young. Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

 

Good Dye Young cultivates a safe and inclusive community that values vibrant self-expression and creativity. They also make bad ass hair products.

 

We discussed:

 

* What he’s grateful for
* How he met his co-founder Hayley Williams and their relationship
* How & why they started the brand
* Brian’s origins including growing up in a broken home, experiencing loneliness, depression, shame, and finding safe harbor with his grandparents
* His “bag of ash” idea and how he wants to leave the world with something bigger 
* Why he is passionate about Good Die Young being a place for every body, every shape, size, color, and walk of life
* Building a family and creative, safe space and how hair/color could be a gateway to a human connection
* Giving people a DIY-at-home experience
* A review of products, where to buy, and so much more…

 

Join Ramon Vela and Brian O’Connor as we break down the inside story of Good Dye Young on The Story of a Brand.

 

For more on Good Dye Young, visit: https://gooddyeyoung.com/

 

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This episode is brought to you by Sendlane.

 

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