Apr 17, 2019
As a little girl, Grace Eleyae didn't see a lot of messages
directed at her that said she was beautiful. With parents who came
from Kenya and settled in California, this bothered her. Now as the
CEO & Founder of GraceEleyae.com, she's made it her company
mission to help inspire confidence in all women with the knowledge
that they are beautiful.
Before Grace, there were products out in the market that had
been used for years to help women with tight curl patterns, which
according to many statistics accounts for anywhere from 30-50% of
women globally, but fortunately, there was nothing like the "Slap".
As she describes, there was nothing that combined the
style & fashion of a nice cap & the function of modern
hair protection. She goes on to say, "if the beanie and the
bonnet had a baby it would be the Slap.
In Part 1 of this two-part episode listen to Ramon Vela
interview Grace as she shares with us the
story of building a brand. Including everything from why she
created the product, how she grew with a $10,000 credit card, how
one Influencer made the difference, the challenges to running a
business, dealing with competitors, funding ongoing operations,
using a laser vs. shotgun approach for marketing and how consumer
research is helping her hone in on her ideal consumer.