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The Story of a Brand


Oct 27, 2021

*This episode is brought to you by MuteSix, Repeat, and CartText**

 

In the second half of this feature, Alison Cayne, Founder of Haven's Kitchen, says that what’s important to them is getting something on the table that you feel really good about.

According to Alison, she won’t sacrifice the quality and taste of the sauces and use cheaper ingredients. Lately, Haven's Kitchen received a logo update, package color changes, and QR codes too.

The brand makes sure that it's adding value to the world, not just taking resources from the world. That's why it donates 1% of its profits. They want to be a part of the solution and effect positive change.

She talks about:

* Adding value to the world
* Challenges for a brand
* The perfect product
* Their flavors
* Refreshed Haven's Kitchen

Join Ramon Vela and Alison Cayne as they break down the inside story on The Story of a Brand.

For more on Haven's Kitchen, visit: https://havenskitchen.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

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This episode is also brought to you by CartText.

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This episode was brought to you by Repeat.

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