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The Story of a Brand

Jan 28, 2021

In today’s episode, we sit back down with Davis Clute, Author and CEO & Co-Founder of Hiccapop, as we continue the discussion of his new book, “How to Start a Business (In 50 Pages).”

Throughout the book, Davis gives insight from his own experiences and expertise to break down what it means to start a brand.

From customer service to product development, Davis holds a lot of great advice, and one of the topics we’re focusing on today is growth.

As Davis references an old military quote, “slow is smooth and smooth is fast,” he's sharing with us that growing slow, deliberate, and profitable is better than growing quickly and at "all cost" while sacrificing profitability. Instead of growing slow & profitable, it often helps you to grow faster.

Listen in as we talk about taking the long term approach to growing a successful brand with Davis Clute.

In part 1, Davis discusses The pros and cons of having a co-founder; Is hard work overrated; The importance of persistence; “Slow is smooth and smooth is fast”; Growing at a rate that works for your company; Advice for entrepreneurs; and much more.

Join Ramon Vela and Davis as they discuss Hiccapop on The Story of a Brand.

For more on Hiccapop, visit:



ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.


This episode is also brought to you by Forum Brands.

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