May 27, 2021
*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*
In the first part of this Feature, we sit down with George Cook, CEO and Co-founder of Honeycomb Credit, a debt crowd-funding website where independent business owners can raise capital from their customer base, other business enthusiasts or fans.
“Bringing the community banking model back in a more tech-enabled and scalable way.”
This concept paved the way for George and his partner Ken Martin, Co-founder, to establish Honeycomb Credit. This is their story.
In part 1, we discuss: What made George jump-start Honeycomb; A broad overview of the company; Honeycomb Credit’s pandemic story; Why companies are pulling back from traditional online lenders and banks; What attracted George to the community model of banking; How customers are your best investors; The advantage of crowd-funding versus giving up equity; Why companies see an increase in revenue using this model; Who Honeycomb Credit is for; and much more.
Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand.
For more on Honeycomb Credit, visit: https://www.honeycombcredit.com/
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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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This episode is also brought to you by Honeycomb Credit.
With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.
Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.
Learn how to level up your customers today visit https://www.honeycombcredit.com/brand
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This specific episode is also brought to you by Daasity.
Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.
In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.
Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.
Get started today with over 130 pre-built Reports.
Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story