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The Story of a Brand

Apr 30, 2020

If it was up to Jim Huether, CEO of Hyperice, he'd want people to think of Hyperice as a tech company more akin to Tesla, Dyson, or Apple. If you look at the company's intuitive, almost effortless design and usability of its products matched with sophisticated technology, you'd see why he feels that way. It's also easy to see why he's gained the following of some of the best athletes on earth including Kobe Bryant (RIP), Lebron James, and others. Now, Jim is on a new mission. He won't be happy until he's able to enhance the mobility, recovery, maintenance of every human on earth. 
In part 1 of this feature, Jim discusses His entrepreneurial journey, Why he thinks you can train less and still optimize performance, Success tips for college graduates, His Networking Guidelines, Why Networking is part of his DNA, How Kobe's feedback helped improve the original product, How he took the story to markets outside of sports, Why early on athletes used the product authentically, How they raised funds on Kickstarter, and the entrepreneurial roots including how Anthony Katz, used to sell products out of his car, and so much more. 
Join us while Ramon Vela interviews Jim in Part 1 of this episode and listen to him share the inside story of a brand.
For more on Hyperice visit:
Justuno -
Pattern89 -
Retention Science -