Jul 31, 2019
When Gigi Goldman, Co-Founder of Kopari Beauty, started the business with her co-founders, they planted a flag. They decided that the core of the business was going to be about two things: planting their flag on using coconuts as their essential ingredient and two, making products that were clean or "clean beauty". However, what really made them successful was that Kopari is not just about products, it's so much more.
In Part 1 of this feature, Gigi takes us from how they started
Kopari, the challenges along the way and so much more. Gigi shares
how they give back by helping to build houses for the farmers who
grow their coconuts, why it's important for them to give people a
transportive experience, why their products spa demographics and
generations, why people connected to their brand via their content,
packaging, and the simplicity & cleanness of the product, and how
it's really about wellness from the inside and out. Gigi also
shares entrepreneurial insights such as 'had they known" the
challenges they may not have started Kopari, how being adaptable
and flexible is key to success, the role gratefulness, mindfulness
and meditation play in her life, and how being married to your
co-founder, raising your kids, and running Kopari is challenging
and the tools she uses to make it work.