In this episode, Ashley Merrill, CEO & Founder of Lunya,
gives us an intimate look inside her brand as well as a take on
employees, entrepreneurship, life, children & family, and
treating the customer like a real person and not a target market.
Here's what you'll hear:
Getting the message out digitally, Looking at consumers as
real people, Why we can relate to "her", She's like our sister,
girlfriend, Striking the resonance chord with your customer,
Innovation is really optimization, Understand your customer
intimately, you can create products they really want, Don't want to
leave men out of the conversation, Making women's lives better
through product, experience, & an example, It can be helpful to
be cash restrained, Advice for Young Entrepreneurs, Make sure it's
more than passion, it's got to be a business, Success is building
the life you want, and more...
Listen to Part 2 of this 2 Part episode and hear Ashley
Merrill share the inside story of the building a brand.