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The Story of a Brand

Mar 21, 2024

This episode is brought to you by Compass Rose  and SARAL  - The Influencer OS for Brands

In this episode, Ramon Vela interviews Ayeshah Abuelhiga, Founder & CEO of Mason Dixie Foods. Mason Dixie was created to provide fresh, fast, and affordable Southern comfort food to the masses. 

Their original solution was perfecting the biscuit – making them with hormone-free dairy, real butter, and no preservatives. Through grassroots support, smart growth and investment, and growing demand, you can now find them nationwide.

Below are the key takeaways from our conversation:

* Ayeshah shares the genesis of Mason Dixie Foods and how a successful Kickstarter campaign for biscuits tapped into people's emotional connection with food and created a groundswell of demand.

* The role of a mentor in Ayeshah’s journey, who saw her potential and helped to pave the way for her success.

* Ayeshah opens up about the challenges of her upbringing and how they shaped her drive and approach to business.

* Learn how Ayeshah leveraged community support and social media to amplify her business’s reach and create a loyal customer base.

* Ayeshah discusses the challenges of resource scarcity, the importance of being flexible, and the perseverance required to scale a business and secure partnerships with major retailers.

* She highlights how Mason Dixie Foods isn’t just a business but a positive force in the community, creating partnerships that extend its reach and ethos.

* How Ayeshah’s approach goes beyond selling food; it’s about crafting an experience that resonates with the soul.

Join Ramon Vela for this inspiring conversation with Ayeshah Abuelhiga, where we learn that the right mix of passion, resilience, and community support can lead to delicious success. 

Don’t forget to check out Mason Dixie Foods and experience the comfort of their clean-label food firsthand!

For more on Mason Dixie Foods, visit:

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands:

The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.


SARAL  - The Influencer OS for Brands:

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.