Jun 26, 2019
For Roberto Milk, telling the Artisan's story is at the core
of NOVICA and for many of these Artisan's, who are treated like 2nd
class citizens in their countries, it is their first time telling
their story. These artists, their talent, and the virtual travel
experiences are what brings customers to NOVICA's site but it's the
stories that keep people coming back.
In this episode, you'll hear Roberto Milk,
CEO & Co-Founder of NOVICA, share with us the challenges they
faced building NOVICA in different countries; the difficulties in
finding the artist in remote locations; why so much of branding is
fake and that branding should be more about Authenticity; why
traveling and social impact is in his blood; and why from the
beginning NOVICA wanted to think and do something big, like start a
revolution in hand made goods and send nearly $100 Million to
Artist/Artisans around the world.
Listen while Ramon Vela
Roberto Milk in Part 1 of this 2 Part episode and hear Roberto
share the inside story of a brand.