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The Story of a Brand

May 8, 2024

In today’s episode, Rose Hamilton takes a deep dive into the heart of innovation in women’s health with guest Sophia Yen, MD, MPH, Co-founder and Chief Medical Officer of Pandia Health.

This episode is brought to you by Compass Rose Ventures and Shopline USA

Launched in 2016, Pandia Health has been at the forefront of revolutionizing access to birth control and is now expanding its horizon to tackle issues in menopause and obesity. 

Join us as we explore the journey, challenges, and future of women’s healthcare through the lens of a pioneering company.

Key Themes of Our Episode:

* Pandia Health’s Mission: Discover how Pandia Health is solving the accessibility challenges women face in obtaining birth control, providing not just delivery services but also personalized options and telemedicine consultations.

* Expanding Care to Menopause and Obesity: Understand the company’s future plans to include specialized care in menopause symptoms, osteoporosis risk management, and obesity, emphasizing the importance of personalized healthcare.

* Challenges in Advertising Women’s Health: Hear about the obstacles Pandia Health faces with advertising restrictions on major platforms and how they overcome these through organic SEO, educational content, and strategic partnerships.

* The Role of AI and Marketing in Healthcare: Delve into the significance of AI in marketing, the essential need for trustworthy content, and why diversity in algorithms matters in promoting women’s health effectively.

* Navigating Fundraising and the Startup Ecosystem: Gain insights into the fundraising difficulties women’s health startups face, the advocacy for ethical practices, and the pivotal role of women-led companies in the healthcare sector.

* The Importance of Diversity in Venture Capital: Learn about the push for more diversity in venture capital, the encouragement of women investors, and the support needed for women-founded businesses to thrive.

* Empowerment and Encouragement for Aspiring Entrepreneurs: Dr. Yen shares her message for aspiring entrepreneurs, emphasizing persistence, the value of diverse representation, and seeking support from communities and resources.

Closing Thoughts:

Dr. Sophia Yen’s journey with Pandia Health is about more than creating a company; it’s about fostering a movement toward accessible, personalized, and comprehensive healthcare for women. 

By addressing the unique challenges in women’s health, advocating for diversity and ethical practices, and leveraging technology, Pandia Health stands as a beacon of innovation and empowerment.

We hope this episode inspires you to support and advocate for advancements in women’s healthcare. 

For more information about Pandia Health and how you can be a part of the change, visit:

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands:

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands:

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.