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The Story of a Brand

Nov 30, 2023

This episode is brought to you by WAIR and SARAL.

In this episode, we interview Ratchel Pinlac, Founder and CEO of Pinsy

Pinsy Shapewear is redefining and pioneering the Shapewear Made to be Seen category. In a world saturated with Shapewear companies aiming to hide a woman's body, Pinsy is changing the conversation and building shaping technology that marries body positivity with a vision of shapewear-as-outerwear.

Featured in Harpers Bazaar and Instyle Magazine as the #1 Shapewear Bodysuit, #1 Shapewear Bodysuit for Plus Size women, as well as the Top Bridal Shapewear by Forbes. Pinsy Shapewear applies an innovative, performance-driven, technical, and fashion-led approach to the Women's Shapewear market.


- Share personal stories about immigrant parents and the sacrifices they make

- Why Pinsy is set to change the shapewear industry

- How Rachel’s childhood experiences and societal pressures motivated her to create the brand

- Entrepreneurial challenges, such as finding experts in product development and suitable factories

- Financial aspects of starting a business, including why you should save before starting a business

- The misconceptions about transitioning from a corporate job to entrepreneurship

- How Pinsy’s shapewear can also serve as a bra, underwear, and bodysuit

- Why Pinsy aims to add value to women’s lives by reducing the need to buy multiple separate items

- The brand’s philosophy: to support and accentuate the body, not just slim it down

- How Pinsy’s features, like adjustable straps and bust support show the brand’s attention to detail

- Where to start with Pinsy? The solid hourglass bodysuits is recommended for new customers

- Pinsy’s new collection, which focuses on enhancing the waist, is mentioned.

- Plans for the brand including adding more colors and lace styles

- Why the brand is considering expanding into new product categories within the shaping market

- And so much more…

Join Ramon Vela and Ratchel Pinlac, as we break down the inside story of Pinsy on The Story of a Brand.

For more on Pinsy, visit:

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