May 27, 2021
*This episode is brought to you by MuteSix, Rockerbox, and Repeat**
In the second part, Melanie Kahn, Founder of Poppilu, emphasizes having a network and finding your path and process.
Then the conversation shifts to the feedback and effectiveness of the brand.
She shares her inspiration behind the company’s name. And in the case of Walmart, she recounts the challenges during the shutdown but positives as well.
A startup must be extra conscious about retailers like Walmart and Target. Then she speaks on the changing preferences of consumers.
In part 2, we talk about: What is her special ingredient or way of doing; How the consumer reacts to their brand; Consumer priorities; What is unique about Poppilu; What are the challenges in the pandemic; Why you should prepare for big retailers; What priority she observed among consumers; How despite experience she makes mistakes; What keeps her going; Where she founded Poppilu and their growth idea; and so much more.
Join Ramon Vela and Melanie Kahn as they break down the inside story on The Story of a Brand.
For more on Poppilu, visit: https://www.poppilu.com/
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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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This episode was brought to you by Repeat.
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