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The Story of a Brand

Jan 22, 2020

While working for the NFL (which would be a dream job for most) Nate Checketts, CEO & Co-Founder of Rhone, saw an opportunity. He noticed that almost all of the innovation that was happening in activewear space was happening on the women's side of the business. So after a discussion with his co-founder and some research, he decided that they would launch their apparel brand. There was just one small challenge, they knew nothing about fashion or eCommerce or really anything about building a brand from the ground up. But what's a small problem like that to an entrepreneur?
In part 1 of this insightful episode, Nate discusses Why they chose to be digitally native from the beginning, How & what he learned about making the best products possible, Why every company needs to be a product company at its' core, Why if you don't create great products you don't deserve to exist, The three Mega Trends that they used to grow their brand, What were their mistakes, What they did right, Why it's important not to be complacent, Why email is their number one channel by far, How it's dangerous for a startup to live in an echo chamber and so much more. 
Join us while Ramon Vela interviews Nate while he shares the inside story of a brand.

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