Oct 29, 2019
Katerina Schneider, Founder & CEO at
Ritual was meeting with an investor slash acquaintance to
discuss funding for Ritual, it was the early days. Because she was
4 months pregnant, she was told that it would be appropriate to let
him know about the pregnancy. Plus, she had known previously and
expected a pleasant conversation. What he said next was horrifying.
"You can either start a family or build a business, you can't do
both". How would you respond?
For Katerina, it provided the fuel for building a hugely
successful brand that was voted by LinkedIn in 2019 as one of the
top 25 places to work. How you like me now, Mr.
In part 1 of this incredible episode, Katerina shares her
journey including How she started Ritual at 4 months pregnant and
Why it's so important to be transparent about ingredients, How she
created the first fully traceable multi-vitamin so you know what's
in it, Why 1/3 of women can't fully utilize Folic Acid but why
large companies keep using it because it's cheap, Why she was
fascinated by taking something from a routine to a habit, to a
ritual, Why being pregnant made her more creative, Why happiness in
employees dictates the success of your business, Why being in a
startup equalizes everyone, and Why being a mom is a great breeding
ground for being an entrepreneur.
Note: there is so much great advice, I can't list it all. So
join us while Ramon Vela
Katerina in Part 1 of this episode and hear her share the inside
story of a brand.