Nov 20, 2025
In this episode, I sit down with Coulter Lewis, the founder behind Sunday—a brand that’s reinventing how we care for our little piece of the earth.
Our conversation begins with gratitude and the early days of
Sunday, when it
was nothing more than a wild idea and a few people willing to
believe in him.
Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company’s foundation and helped him stay grounded as the mission took form.
From there, we dive into Sunday’s evolution—how
satellite imagery, soil tests, and hyperlocal environmental data
inform personalized lawn, garden, and pest plans for millions of
homeowners.
Coulter walks me through the massive environmental impact of lawn care, the shift in climate patterns, the rise of pests, the challenges of retail expansion, and the bold leap into AI-powered guidance.
What comes through is the heart of Sunday: empowering people to
steward their land with confidence, ease, and far fewer
toxins.
Key Highlights
* How early supporters believed in Sunday before a product even
existed—and why that early trust was essential for Coulter to take
the leap.
* The staggering scale of lawns in the U.S.—the third largest
“crop”—and why conventional care uses five times more pesticides
than industrial farms.
* How Sunday uses satellite data, soil analysis, and a database of
350,000 soil samples to give homeowners real-time, personalized
guidance for their yards.
* The impact of climate change on lawns—new pests, shifting grass
varieties, extreme weather—and how Sunday adapts plans to keep
customers supported.
* Sunday’s growth into retail (Target, Walmart, Home Depot, Ace, and soon Costco) and how AI now powers deeper
insights, smarter recommendations, and more meaningful customer
support.
If you’re passionate about sustainability, curious about how tech
can transform lawn and garden care, or simply love hearing from
founders building mission-driven companies, then join me, Ramon Vela, as we
listen to this episode. Coulter’s journey is filled with honesty,
innovation, and a clear belief that homeowners can make a
meaningful difference—one yard at a time.
Tune in on Apple Podcasts, Spotify, or wherever you listen to your
favorite shows.
For more on Sunday, visit: https://www.getsunday.com/
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