Jun 23, 2020
What if you were an Apparel Brand and created your own
"Kickstarter-like" app on your site, released a new product every
Thursday, sold the pieces before you made them, and then
manufactured only what you sold? For Mike Maher
Co-Founder & CEO at Taylor Stitch
that's exactly what he and his Co-Founders did. But that's not all.
Did you know that 85% of all apparel ends up in landfills? So Mike
and his team have also set out to make sustainability one of their
main directives by making clothes that last. Here's his
In Part 1, Mike discusses The Taylor Stitch origin story,
What is negative conversion cycle, Building an internal
crowdfunding platform, 3 things the crowdfunding strategy does, How
their clothes may put them out of business, The 5 Pillars of
Responsibility, How they are helping their manufacturer
provide living wages, How Taylor Stitch is Mike's first and only
job out of college, How they responded to COVID, Why he believes in
the 1to1 relationship model with customers, What he asked his store
employees to do, Their Stand Small initiative, Why they aren't a
luxury brand and why, How & why they make their own fabric,
Living your brand values, and so much more.
Join us while Ramon Vela
interviews Mike in Part 1of this
episode and gets the inside story of this amazing brand.