Jul 2, 2020
Co-Founders Fran Dunaway and
Naomi
Gonzalez of TomBoyX share with us
their incredible journey of designing gender-neutral underwear and
apparel that provides high-quality clothing for everyone.
Despite their initial success, they struggled with creating a boxer
brief/shorts that would fit a woman’s body made with top-notch
quality, exceptional comfort, and cute as well. But eventually and
with lots of feedback from customers they got it right and the rest
is history.
In part 1, Fran and Naomi discuss How to find a product that
benefits a community, How to actively-listen so you can serve your
consumers more directly, How to have a brand that people want to
trust through sharing their stories, Why they approach life with an
all-in-lean-in-attitude, Taking the ego out of building a business,
Why they want to make decision-based on values first, economics
second, How to run a brand when married to your co-Founder, Advice
for potential entrepreneurs, and so much more.