Mar 25, 2025
What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand?
You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds).
In this episode, I sit down with Jacques Spitzer and
James
Schrader, co-founders of VitaWild, to talk about
their passion for product integrity, building brands with
intention, and why they refused to cut corners in making something
their families—and yours—can feel good about drinking.
They open up about the actual cost of doing things right, the power
of storytelling in CPG, and how they’re using their creative roots
to build something truly impactful.
Key Moments in This Episode:
💧 Why taste, transparency, and trust are non-negotiables
🏗️ Lessons from building brands like Dr. Squatch (and how it shaped
VitaWild)
🌱 Creating a daily hydration & immunity product with no sugar and
no shortcuts
👨👩👧👦 Why their kids are the ultimate taste-testers
📦 Making sustainable choices, even when they cost more
Join me, Ramon
Vela, in listening to this entertaining and inspiring
episode—packed with insights, laughs, and a lot of heart.
For more on VitaWild Hydration, visit https://vitawild.co/
For more on Raindrop Agency, visit https://raindrop.agency/
For more on James Schrader, visit https://jamesschrader.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer
lifetime value, expand into the US market, create an omnipresent
omnichannel footprint, optimize customer journeys, build brand
communities, and more. Visit the link above to learn
more.
Saral - The Influencer OS: https://www.getsaral.com/demo
SARAL is the all-in-one influencer platform that finds
brand-aligned creators, automates outreach, and manages everything
in one place. Request a live demo today. Let the SARAL team know
you're a The Story of a Brand Show podcast listener to get an
extended free trial! Visit the link above.