Nov 19, 2025
In this episode, I sit down with Emma Stallworthy, the inspiring founder behind Your Reformer.
Her story begins with a deeply personal fertility journey that led
her to reevaluate how she moved, how she managed stress, and
ultimately how she cared for her body. Through Pilates—specifically
reformer
Pilates—she found physical healing, nervous system balance, and
a sense of calm that became life-changing.
That experience not only transformed her health, but also sparked
the idea for a more accessible, at-home Pilates solution grounded
in real emotional connection and everyday life needs.
As we talk, Emma shares how the practice supported her through
pregnancy, postpartum recovery, anxiety, back pain, major life
transitions, and the hectic realities of parenting and
entrepreneurship.
She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market.
What comes through most is her passion for movement, her belief in
carving out time for self-care, and her commitment to helping
people live healthier, more balanced lives—no matter their season
of life.
Key Highlights
* How infertility, IVF, anxiety, and burnout led Emma to reformer Pilates—and
how the practice helped her regulate her nervous system and finally
conceive.
* Why reformer Pilates supports a wide range of people—from
beginners to athletes, from those with injuries to those navigating
postpartum recovery, back pain, mobility challenges, or stressful
careers.
* The moment Emma realized there was a massive demand for at-home
Pilates during lockdown, and how that insight shaped the Your
Reformer concept.
* The evolution of the business: logistics, e-commerce learning
curves, expansion into B2B, launching internationally, and their
“Kaizen” philosophy of continuous 1% improvements.
* How Your Reformer
supports beginners with orientation classes,
health-professional-led programs, and a robust on-demand library
that meets people in every stage of life.
If you’ve ever struggled to find balance, movement, or a moment of
calm in your day, this conversation will resonate deeply. Emma’s
story is powerful, relatable, and full of insight—whether you’re
navigating fertility challenges, juggling parenting, looking to
stay active as you age, or simply wanting to improve your mental
and physical well-being.
Join me, Ramon
Vela, as we explore how Your Reformer is helping people reclaim
their health, their calm, and their confidence—one deliberate,
mindful movement at a time. Tune in on Apple Podcasts, Spotify, or
wherever you listen.
For more on Your Reformer, visit: https://yourreformer.com/
If you enjoyed this episode, please leave The Story of a Brand Show a
rating and review.
Plus, don’t forget to follow us on
Apple and
Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Color More Lines: https://www.colormorelines.com/get-started
Color More Lines is a team of ex-Amazonians and e-commerce
operators who help brands grow faster on Amazon and Walmart. With a
performance-based pricing model and flexible contracts, they’ve
generated triple-digit year-over-year growth for established
sellers with annual revenue over $5 million.