Apr 29, 2021
Darren came from the food industry and was fascinated by supplements. He saw similarities between what it took to create food and how you manufacture supplements and thought to himself, "I can do that." That was the impetus for starting Youtheory 11 years ago.
Today he describes his journey and the difficulties that arise.
In part 1, we discuss The support he received from his family,
friends, and seniors; What is Youtheory; His view on customer
feedback; The story behind his inspiration for the company; How
they develop the products; Describes what customers look for; What
challenges he faced; Reviewing their turmeric-based product; How
the demand for immunity influenced business; What is the
manufacturing process; and much more.
Join Ramon Vela and Darren as they break down the inside story on The Story of a Brand.
For more on Youtheory, visit: https://www.youtheory.com/
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
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I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.
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