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The Story of a Brand

May 29, 2020

When Kiran Jade, Founder, and CEO of Wolven, was in Art School, she realized that she wanted to marry her passions together and that meant marrying art with Yoga and business and what she came up with was the creation of wearable works of art that were both sustainable and sexy. This idea eventually became Wolven, a sustainable activewear and swimwear brand that's combining art, sustainability, functionality, and beautiful designs. Here's her story.
In part 1, Kiran discusses The story of art school and the Wolven brand idea, Why sustainable textiles were so important, Working with a co-founder who is also her romantic partner, How the Founders deal with the stress of business and love, What role Yoga played in the business and how it has helped her maintain her health as a founder, Why her Brand is as much about wellness as it is about apparel, How the brand was affected by COVID, Why the brand focused on community vs transaction, Why she decided to build a lean brand and why that decision is helping them through this pandemic, and so much more. 
Join us while Ramon Vela interviews Kiran in Part 1 of this episode and listen to her share the inside story of his brand.
For more on Wolven visit:
Justuno -
Pattern89 -
Retention Science -