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The Story of a Brand

Apr 29, 2021

**This episode is brought to you by ATTN Agency and CartText**


Today we sit down with Darren Rude, CEO & Founder of Youtheory, a brand that provides health & wellness supplements.

Darren came from the food industry and was fascinated by supplements. He saw similarities between what it took to create food and how you manufacture supplements and thought to himself, "I can do that." That was the impetus for starting Youtheory 11 years ago.

Today he describes his journey and the difficulties that arise.

In part 1, we discuss The support he received from his family, friends, and seniors; What is Youtheory; His view on customer feedback; The story behind his inspiration for the company; How they develop the products; Describes what customers look for; What challenges he faced; Reviewing their turmeric-based product; How the demand for immunity influenced business; What is the manufacturing process; and much more.

Join Ramon Vela and Darren as they break down the inside story on The Story of a Brand.

For more on Youtheory, visit:



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