Preview Mode Links will not work in preview mode

The Story of a Brand

Aug 30, 2020

In the first part of this Feature, Co-Founders Lina Calabria and Andy Fallshaw at Bellroy, tell us how Bellroy produces quality carry-on bags and accessories to help the everyday go-getter, get around easier. From fan favorites such as the Slim Sleeve wallet to the Weekender Plus travel bag, Bellroy continues to innovate new ideas to help their customers travel seamlessly in an organized stress-free way. Listen as they share how they built a brand out of nine simultaneous ideas. Here's their story. 
In part one, Lina & Andy discuss: The origins of Bellroy; Stumbling onto the idea of Bellroy and running with it; The background of the Founders; Explaining their reasoning around innovation; COVID impacts to the brand both global and personal; Shortening your company planning horizons; And so much more. 
Join us while Ramon Vela interviews Lina & Andy in Part 1 of this episode and listen to them share the inside story of a brand.
For more on Bellroy visit:
Fenix Commerce -
Retention Science -