Through CrankTank, Scott
, Founder & President at CrankTank
created a way for traditional brick and mortar companies to
make the “D to C” shift. Montgomery recounts his background as an
instinctive entrepreneur selling dictionaries during the 1980’s
Detroit recession to becoming a lifelong learner in his father's
business, in order to build the digital marketing agency,
CrankTank. CrankTank introduces the opportunity for digital growth
through blending both the traditional retail strategies and
complementing it with newer digital retail channels.
In part one, Scott discusses: The origins of CrankTank
starting with Cannondale; The importance of being a lifelong
learner; How international business has affected CrankTank; The “D
to C” shift switching to Direct to Consumers; How to use Amazon to
better your brand; And so much more.
Join us while Ramon Vela
interviews Scott in Part 1 of this
episode and listen to him share the inside story of a brand.