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The Story of a Brand

Aug 30, 2021

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

In the second part of this feature, “clever customer experience and optimized eCommerce flow are essential,” says Dane Baker, Co-Founder of EcoCart. According to him, communicating with customers and doing initiatives in conjunction with EcoCart can give better results.

He mentions that bringing solutions to brands was challenging, but brands were convinced because EcoCart boosted conversion rates. EcoCart works with brands of all shapes and sizes. On average, 1 percent to 2 percent of the order value is the cost to make an “order” carbon neutral.

Dane emphasizes that real-time impact counters can create goodwill in the customer's eyes. Through such counters, consumers can align with a brand. It brings about a connection between brand and consumer.

In part 2 of this episode of The Story of a Brand, Dane talks about:

* Challenges EcoCart overcame
* The impact of a real-time counter
* EcoCart’s ideal customer
* How to get started with EcoCart
* Metrics they see
* Strategies for getting success

Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand.

For more on EcoCart, visit:

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This episode was brought to you by MuteSix.

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This episode was brought to you by Attentive.

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This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

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