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The Story of a Brand

Jul 29, 2021

**This episode is brought to you by MuteSix and FenixCommerce**


“Generark can always be ready inside your house, so you don't need to worry about it,” says Anson Liang, the founder and CEO of Generark. In the second part of this Feature, he tells that to get the word out; the brand focuses on eCommerce, marketing on social media, and creating awareness.

He also discusses how their solar generator has two components: a backup battery power station and portable solar panels. They aim to provide essential power for up to 7 days to critical devices.

He also mentions that one big goal is to make their products as affordable for low-income communities as possible. Things such as ramping up production and utilizing a new battery and component will go a long way in cutting costs.

In part 2, he discusses:

* Their Distribution model
* Ideal customers
* How to use the Generark generator
* The demand during summer
* Next steps for product
* Learning from other industries

Join Ramon Vela and Anson Liang as they break down the inside story on The Story of a Brand.

For more on Generark, visit:

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