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The Story of a Brand

Jan 27, 2023

This episode is brought to you by Sendlane.


Kevin says, “we set up this program where all of our employees are shareholders. They come to work and have a culture of ownership, and everybody is engaged and behind the mission. So we haven't had the labor problems that you've seen over the last year or two. And that's been a blessing for us.”


Today, we interview Kevin McCray, Co-founder & President of Kevin’s Natural Foods. Kevin’s Natural Foods is on a mission is to empower even the busiest people to eat clean without sacrificing flavor.


We discuss:


* His gratefulness practice and what he’s grateful for
* The mission of Kevin’s Natural Foods
* Overview and origin story, including the story of his autoimmune challenges
* What is Sous vide cooking and its impact on the brand’s strategy?
* How their location in the central valley of California is a competitive advantage
* Their goal of using premium ingredients without the high prices
* Why their employee shareholder program is a blessing for them
* Advice for other Founders, including manufacturing and retailers
* Their recipe philosophy and how to cook their meals at home?
* A breakdown of their meals and where to buy
* And more…


Join Ramon Vela and Kevin McCray as we break down the inside story of Kevin’s Natural Foods on The Story of a Brand.


For more on Kevin’s Natural Foods, visit:


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This episode is brought to you by Sendlane.


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