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The Story of a Brand

Jan 22, 2020

In Part 2 of this feature, Nate Checketts, CEO & Co-Founder of Rhone, continues sharing the inside story of this amazing performance and highly technical activewear brand. 
In Part 2 of this episode, Nate discusses Why being a parent makes you more efficient, Why it's easier today to build a direct relationship with your customer (and how), Why as an entrepreneur you lose some of your social life, What are the four things that differentiate Rhone, What is Rhone's MOAT, How customer can discern Authenticity, Why Brands need to be congruent, Why people want brands to be Human, Why you must treat customers as people not target segments, Why you must think of relationships from a 1 to 1 level, Why sometimes you should do things that intentionally don't scale (quote from Reid Hoffman), so much more. 
Join us while Ramon Vela interviews Nate while he shares the inside story of a brand.

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