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The Story of a Brand

Mar 26, 2020

When Callie Christensen and Kelly Oriard, Co-Founders and Co-CEOs of Slumberkins, started their brand they didn't know what a founder was or how to raise capital but little did they know that their experience as teachers and playing in Division 1 sports was going to prepare them for the tidal wave of success taking them through Shark Tank and beyond.
In Part 1 of this episode, Callie and Kelly discuss How teaching prepared them for entrepreneurship, How Slumberkins was borne out of an Unpaid maternity leave, How resourcefulness and scrappiness played a big part in the early days, How they build community and engagement through social media, Why entrepreneurship is like the last 5 points of a game, How the "we'll just figure it out attitude" was critical to success, Why Slumkins was built between the hours of 9 and 3 pm, Advice for parent starting a brand, How they felt the pressure and stigma of working moms, When they know they have made it,  and so much more.
Join us while Ramon Vela interview Callie and Kelly in Part 1 of this episode and listen to him share the inside story of a brand.
For more on Slumberkins visit:
MarketerHire - (code: SOB)
Enquire Labs -
Retention Science -