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The Story of a Brand

Aug 16, 2019

In Part 2 of this feature, Chris Raih, Founder & President of Zambezi, continues the conversation about entrepreneurship, building brand that emotionally connects with its customers, and what are the common "super" power traits that successful brands.

Ramon Vela and Chris discuss the moments in an entrepreneur's life that can change the direction of the future, how to maintain sanity while building your business, a recipe you can use to build a successful brand, how to brands lose direction in their values, how brands build love with how they communicate, challenger brands that are doing it right such as Third Love, and how to make your "Why" the core of brand message and company direction. 

Join us while Ramon Vela interviews Chris Raih in Part 1 of this episode and hear him share the inside story of a brand. 

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