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The Story of a Brand

Jan 29, 2021

In today’s episode of The Story of a Brand, we sit back down with Dan Demsky, co-founder of Unbound Merino. Unbound Merino is a high-performance appeal brand that utilizes premium merino wool material.

In the previous episode, we talked about the pros of wearing merino wool; lightweight regulates your temperature and...

Jan 29, 2021

In the first part of this Feature, we interview Dan Demsky, co-Founder of Unbound Merino. Unbound Merino is a versatile, high performance & sustainable clothing line for men and women made from Merino wool.

Merino wool comes from the merino sheep in Australia. The secret in “nature’s miracle fabric” is that it...

Jan 28, 2021

In today’s episode, we sit back down with Davis Clute, Author and CEO & Co-Founder of Hiccapop, as we continue the discussion of his new book, “How to Start a Business (In 50 Pages).”

Throughout the book, Davis gives insight from his own experiences and expertise to break down what it means to start a brand.


Jan 27, 2021

On today’s episode of Story of a Brand, we’re sitting down with CEO and Co-Founder Davis Clute.

With a couple of previous start-ups under his belt, Davis created the brand Hiccapop. Hiccapop is a brand solely dedicated to rethinking children’s products for the modern parent.

With Hiccapop growing in success, Davis...

Jan 26, 2021

For our next episode, we sit back down with CEO and Co-Founder Aaron Luo to talk about his brand Caraa. Caraa is a luxury handbag brand created for everyone.

Creating Caraa was never meant to hold the same ideals as larger luxury brands. Caraa denies “exclusivity” to make the idea of luxury more accessible to the...