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The Story of a Brand

Jul 5, 2022

This episode is also brought to you by Sendlane.

 

A chance encounter with a rock star helped Luis Gramajo and Hans Schrei, Co-founders of Wunderkeks, a chance to give back to the LGBTQ community.

 

Dan Reynolds, the lead singer of Imagine Dragons, found the brand on Instagram and ordered cookies. Once Hans and Luis...


Jul 5, 2022

This episode is also brought to you by Sendlane.

 

Baking cookies for the holidays as a family tradition impressed friends so much that it became a business, says Hans Schrei, Co-founder of Wunderkeks, a brand that bakes and ships cookies nationwide.

 

Hans looks back at that time as stressful because the business grew...


Jul 1, 2022

This episode is brought to you by Sendlane.

 

Success Cards are so new that right now, the primary marketplace for them is via Etsy, says John Uke, the brand's Creator and Founder.

 

"Etsy has a much more esoteric audience," John says. "I could see this being very big for business gifts. It's hard to shop for people,...


Jul 1, 2022

This episode is brought to you by Sendlane.

 

Gold foil, a magnetic flip box, and beautifully crafted designs. It might sound like a collector's deck of superhero souvenirs, but it's 101 cards with prompts to plan, manage and grow a business, says John Uke, Creator, and Founder of Success Cards.

 

"All of them have...


Jun 30, 2022

This episode is brought to you by Sendlane.

 

Entrepreneurs wanting to build a brand that's going to last should make as many decisions as possible based not on a first-order principle but a second-order principle, says Tony Drockton, the Founder and "Chief Cheerleader" of Hammitt, a brand that focuses on luxury...