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The Story of a Brand

May 28, 2020

In Part 2 of this Feature, Denise Lee, Founder at Alala, continues telling the story of this amazing athleisure wear brand, where women can be comfortable being who they are. 
In Part 2, Denise discusses The role of Luck in Entrepreneurship, How she raised friends and family money, The process of starting a brand, The key to networking is building relationships, Be specific when asking for advice, Don't be shy about talking about your brand idea, How a Brand Deck helped her grow her brand, Fashion is the power of great clothing, Why Alala gives her a platform for issues she believes in, The problem when brands say one thing but do another, The vision and future of Alala, and so much more. 
Join us while Ramon Vela interviews Denise in Part 2 of this episode and gets the inside story of this amazing brand.
For more on Alala visit:
Gorgias -
Fenix Commerce -
Retention Science -