Jun 22, 2023
This episode is brought to you by Sendlane.
Kara says, “We don't work with a type of company, we work with a type of person… The ones who want to grow on a revenue level, but the growth in the revenue is more of a means to an end, which is to have impact, create something, change something, improve something. Their business is a vehicle for them to fulfill a legacy or a destiny in their lives.”
Today, we interview Kara Redman, Founder & CEO of Backroom. Backroom is a brand strategy and performance marketing agency.
They've helped both startup and global clients reposition, 3x growth, launch, exit, raise up to $9M in funding, build measurable brand equity, merge, acquire, and exit.
We discussed:
* What she’s grateful for
* The finite nature of life (we get existential on this topic)
* Overview and origin of Backroom
* The foundational branding elements that every brand should do
* Building community and why it’s so hard
* Insights and advice for brands owners and founders
* What kinds of companies or individuals does Backroom work with?
* How they work with brands
* Are the needs of larger brands different from small or midsize brands
* Last words (this is deep)
* And so much more…
Join Ramon Vela and Kara Redman as we break down the inside story of Backroom on The Story of a Brand.
For more on Backroom, visit: https://www.backroom.io/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
This episode is brought to you by Sendlane.
Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!
This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.
When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.
Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!