Sep 19, 2022
This episode is brought to you by Sendlane.
“BigCommerce is an eCommerce platform that helps the world's brand create extraordinary eCommerce sites so that they can put their best brand and user experience forward, serve their consumers and, and grow through eCommerce,” says Brent Bellm.
In today’s episode, we interview Brent Bellm, CEO and Sharon Gee, Vice President, Revenue Growth and GM Omnichannel Partnerships at BigCommerce. We discuss everything from their biggest differentiator to their headless commerce initiative to how they are helping brands sell more through 3rd party channels.
In our wide-ranging interview, we discuss a variety of topics, including:
20:49 - Brent’s gratitude toward a customer (New Chapter)
23:36 - Sharon’s gratitude for the career opportunities for woman
at BigCommerce
26:03 - BigCommerce’s culture of diversity and opportunity
28:58 - How they help brands present the best version of themselves
(with examples)
30:47 - The BigCommerce Differentiator: Open Commerce
33:41 - How BigCommerce supports brands of all sizes, including
small brands
35:48 - BigCommerce on Headless Commerce
39:42 - BigCommerce on Multi-storefront Inventory
43:43 - Two problems BigCommerce Solves with Multi-Location
Inventory
46:18 - The unique advantage of Omnichannel brands that work with
BigCommerce
49:15 - The secret sauce of Omnichannel brands
50:59 - How BigCommerce facilitates more sales, revenue and data
from 3rd Party Ad sites
53:13 - How BigCommerce partners with Amazon to help brands Part
1
54:55 - How BigCommerce partners with Amazon to help brands Part
2
56:55 - How to determine your personality type as an Omnichannel
brand
59:58 - Examples of omnichannel brand personalities
1:02:31 - BigCommerce end-of-year plans and beyond
1:05:48 - Thoughts on recession, B2B, B2C, and e-commerce revenue
data
Join Ramon Vela and Brent Bellm and Sharon Gee as they break down the inside story on The Story of a Brand.
For more on BigCommerce, visit: https://www.bigcommerce.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
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This episode is brought to you by Sendlane.
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